About Pura Vitale

Pura Vitale Promise

Our Promise To You

Pura Vitale is a professional-grade skincare line that promotes skin health and confidence. Our selection of natural skincare products was formulated to meet the demands of our eco-conscious clientele, providing tangible results while supporting clean, fair-trade and sustainable processes. Our medical-grade product line is suitable for sensitive skin and offers a high concentration of safe active ingredients for targeted results.

Pura Vitale delivers the professional spa experience in the comfort of your home, without any compromise on quality or outcome!

Eco-Conscious

Quality Ingredients

Cruelty-Free

Our Founder

Julie Davis is the creator and founder of Pura Vitale, a professional skincare line devoted to using safe, high-quality and holistic ingredients. She is also the owner and founder of Pura Vida Mind & Body Spa located in Fleming Island, FL.

Julie has been a life-long learner - she's received a law degree from Mercer University, a masters in health administration from Ohio University, and holds many healthcare management certifications. In addition, Julie’s professional background consists of over 20 years in the healthcare industry, including plastic surgery and medspas.

She is a driven, passionate entrepreneur and leader who prides herself on giving back whenever she can, never letting adversity slow her down. Julie has mentored many women in business and helped them achieve their goals and go beyond their limits. Julie has also founded two non-profit organizations; Reconstructing Dreams, Inc., her most recent, provides no-cost cosmetic services to victims of violent crimes such as domestic abuse and sex trafficking. She also has served as a court-appointed, volunteer guardian ad litem for abused and neglected children placed into the foster system.

Her extensive life and professional experience has lead her to launch her own skincare line, Pura Vitale, to offer the professional spa experience in the comfort of your home, without any compromise on quality or outcome.

Julie Davis Hunter, Founder of Pura Vitale